In this episode, we explore the evolving role of Customer Success, the importance of aligning CS with Product Marketing, and how AI is reshaping go-to-market strategies—without replacing human creativity or strategic insight.
In this episode of #TheGTMPack podcast, we sit down with Frank Burns, Customer Success Leader, based in Austin, TX.
A few key takeaways:
💡 Customer Success is evolving from churn mitigation to a strategic growth and insights function, serving as a listening post for product and marketing.
💡 Product Marketing and CS alignment is critical, enabling shared messaging, signal-driven engagement, and scalable customer impact.
💡 AI accelerates content creation, but human creativity, relevance, and strategic signal interpretation remain essential to stand out.
#gtm #customersuccess #revenue #saas #b2b
