This episode covers how product marketers can partner with sales and CS to build better messaging, enable teams effectively, and drive real GTM impact.
In this episode of #TheGTMPack podcast, we sit down with Jeff Rezabek, Director of Product Marketing at Workyard, based in Austin, TX.
A few key takeaways:
🎯 How to partner with sales to gather real insights that shape messaging reps actually use — from call reviews to direct interviews.
🚀 Tactics for driving sales enablement and GTM alignment, including frameworks, feedback loops, and lightweight enablement sessions.
🧠 Evolving personas, fresh messaging, and using interactive demos to support both sales and customer success post-launch.
#productmarketing #pmm #sales #gtm #salesenablement
