Learn how sales experience can supercharge your product marketing career. We cover handling last-minute sales requests, building the perfect sales asset, and bridging the gap between sales and marketing.
In this episode of #TheGTMPack podcast, we sit down with Michele Nieberding, Director of Product Marketing at Treasure Data, based in Reston, Virginia.
This episode explores how a background in sales can give product marketers a major edge, from building better relationships with sales teams to creating more effective enablement materials.
The conversation covers strategies for managing last-minute requests, what truly makes a great sales asset, and how PMMs can bridge the gap between what sales actually needs and what marketing typically delivers. Plus, a peek into some practical “Product Marketing Hacks” you can start using today.
A few key takeaways:
💡 Bridging Sales and Product Marketing: The hosts discuss how their backgrounds in sales have become a unique advantage in product marketing, especially when it comes to understanding sales reps' needs, building empathy, and aligning go-to-market efforts.
💡 Turning Reactive into Proactive: They dive into the common challenge of last-minute sales requests, sharing strategies for setting boundaries, improving collaboration, and shifting toward a more strategic, proactive approach to sales support.
💡 What Sales Really Needs: The conversation explores the anatomy of a great sales asset, common misalignments between marketing and sales, and how PMMs can better serve sales through practical enablement and evolving content strategies.
#ProductMarketing #SalesEnablement #PMM #Sales
