In this episode of #TheGTMPack, we explore how modern B2B companies can operationalize customer delight, align GTM teams around CX, and make smarter, signal-driven investments—all while staying capital efficient.
In this episode of #TheGTMPack podcast, we interview Joshua Perk, Co-Founder & CEO at Vector based in Bradenton, Florida.
In this conversation, we dig into:
💡 Operationalizing “Wow”: What customer delight really looks like in practice and how leadership can embed it into company culture.
💡 CX as a GTM Priority: Aligning sales, marketing, and product teams to consistently prioritize and deliver exceptional customer experiences.
💡 Smart Spending + Signal Strategy: Balancing CX investments with capital efficiency, and how CMOs should integrate signal-based intent data into planning and budgets.
& more!
#CustomerExperience #CXO #CS #B2BMarketing #ProductMarketing #GTM #PMM #SaaS #B2B #SalesEnablement #CRO #CEO
