Russ Laraway (ex-Twitter & Google) joins The GTM Pack to share leadership habits from When They Win, You Win—why caring, coaching, and clarity create high-performing teams.
In this episode of #TheGTMPack podcast, we sit down with Russ Laraway, author of When They Win, You Win, to unpack the leadership habits that drive engagement, unlock potential, and create thriving workplace cultures.
From lessons in the Marines to building top-performing sales orgs at Google and Twitter, he shares why caring deeply is a competitive advantage—and how managers can lead with clarity, coaching, and heart.
A few key takeaways:
💡 Employee engagement drives performance: Companies with highly engaged teams see higher productivity, better quota attainment, improved retention, and stronger financial outcomes.
💡 Leadership is the unlock: Managers who provide clarity, coaching, and care—backed by employee feedback—play a critical role in creating engaged, high-performing teams.
💡 Culture starts with caring: Beyond metrics, employees want to feel genuinely valued. A human-centered approach to leadership fosters motivation, trust, and long-term success.
#Leadership #EmployeeEngagement #WorkplaceCulture #PeopleFirst #WhenTheyWinYouWin #GTMLeadership #HighPerformingTeams
